Humic+ Soil Conditioner Concentrate

Your lawn isn't a color problem. It's a soil problem.

Most lawn products are built to do one thing: turn grass green as fast as possible. They flood the surface with synthetic salts, force a quick flush of top growth, and leave the soil underneath exactly as tired as they found it. Humic+ works the other way around. It's a concentrated soil conditioner built on three ingredients with real published evidence behind them: humic acid, fulvic acid, and Ascophyllum nodosum sea kelp.

• Humic Acid — signals roots to grow. Sourced from leonardite. It stimulates the root's proton pump and shows auxin-like activity, producing more lateral roots and longer root hairs. Root response is the most replicated effect in the turf literature — foliar humic acid from leonardite raised root mass 34% during Kentucky bluegrass sod establishment in replicated Virginia Tech trials.
• Fulvic Acid — moves micronutrients. Smaller, more mobile molecules that chelate iron, zinc and manganese and help carry them into the plant. Improving micronutrient uptake is the single humic claim California permits on a label, and iron is the nutrient effect that appears in nearly every humic turf trial.
• Sea Kelp — signalling, not minerals. When researchers ashed a seaweed extract to leave only its minerals, the benefits disappeared. The intact extract is what raises cytokinins and antioxidant activity, and it is where the heat and drought tolerance comes from.

Built to run with your fertilizer, not replace it. A field meta-analysis of 479 observations found humic acid fertilizers raised nitrogen use efficiency 27%. In a two-year Iowa State lawn trial, reduced-rate nitrogen plus humic held bluegrass quality equal to full-rate nitrogen — but humic with no nitrogen at all fell below acceptable. Keep your program. This makes it work harder.

Two sizes, same concentrate. The 32 oz covers up to 32,000 sq ft at 1 oz per 1,000 sq ft — roughly a full season for most yards. The 128 oz covers up to 128,000 sq ft at less than half the cost per ounce. Fully water-soluble: mixes clean in hose-end, pump and backpack sprayers, watering cans and irrigation. Apply every 2–4 weeks through the growing season.

A deliberately conservative rate. Every dose-response study we reviewed found an optimum with decline above it — in one ryegrass trial only the lowest of three rates helped anything. More is not better here, and our label reflects that.

Honest about the limits. This will not hold water in your lawn, add meaningful organic matter, improve wear tolerance, cure lawn disease, or green you up by the weekend. Response is largest on tired, sandy, low-organic-matter ground and smallest on soil that is already rich and well fed. We publish the evidence review that says so.

Made by farmers, proven in our own fields. Farm Made Organics Co. is a fourth-generation family farm in Laurel, Delaware. We blend and bottle Humic+ ourselves and use it on our own ground — we don't sell anything we wouldn't spread on our own crops. Every bottle carries a transparent guaranteed analysis (5.01% humic acid, 0.42% fulvic acid) and a 30-day, 100% money-back guarantee.