Three Ingredients. One Purpose.

Humic+ is built on a simple principle: instead of forcing growth from the top with synthetic salts, support the soil system that produces growth naturally. Each of the three ingredients plays a distinct role, and they work better together than any one alone.

Humic Acid — Unlocks the Soil

Derived from leonardite — ancient, highly decomposed organic matter — humic acid is the workhorse of the formula. It supports soil structure and acts as a natural chelator, helping loosen nutrients that are already present in your soil but chemically tied up where roots can't reach them. Better structure also means better water retention and a more hospitable environment for the microbial life healthy soil depends on.

Fulvic Acid — Delivers the Goods

Fulvic acid is the smaller, more mobile cousin of humic acid. Its molecules are small enough to move readily in soil solution, supporting the transport and uptake of available nutrients into the plant. The practical effect: every feeding you already do — including Humic+ itself — goes further.

Sea Kelp — Powers the Roots

Our kelp (Ascophyllum nodosum) is harvested from cold North Atlantic waters and contributes naturally occurring plant compounds and trace micronutrients that support vigorous root development and help plants manage heat, drought, and everyday stress.

Why Soil First?

Grass color is a symptom. Soil condition is the cause. A lawn growing in structured, biologically active soil with deep roots holds its color between waterings, recovers from stress faster, and needs less rescuing. That's the difference between renting a green lawn a few weeks at a time and building one that gives it back every season.

Use Rates

Mix 1 oz per 1,000 sq ft into any sprayer or watering can. One 32 oz bottle covers up to 32,000 sq ft and makes up to 32 gallons of finished solution. Apply every 2–4 weeks during the growing season. Always follow the directions and guaranteed analysis on the product label.